Paid social
Meta Ads Agency for DTC Ecommerce
Meta and TikTok still do a huge amount of the heavy lifting for DTC growth, but only when the account structure, creative system, and measurement view are working together.
Our approach
Built for profitable scale.
Paid social is not a slot machine. We start by understanding your margin, repeat purchase, purchase cycle, creative history, and what the rest of the business needs from acquisition. From there, we simplify account structure so learning has somewhere to compound. For most brands, that means fewer campaigns, clearer testing lanes, and a sharper split between prospecting, retention, and creative validation.
The creative system matters as much as the media buying. We build briefs around buying moments, objections, product education, proof, and the small human details that make an ad feel native without making the brand feel cheap. On Meta, that might mean statics, founder-led ads, review-led formats, and comparison creative. On TikTok, it often means sharper hooks, faster edits, and UGC that feels useful rather than staged.
Every week, we look beyond platform ROAS. We connect spend to blended CAC, MER, new customer quality, contribution, and stock or margin constraints. That keeps scaling decisions grounded in the business instead of trapped inside Ads Manager.
What is included
The work behind the numbers.
Meta account audit, restructure, and campaign architecture
Prospecting, retargeting, Advantage+ Shopping, and catalogue strategy
TikTok campaign setup, testing lanes, and creative feedback loops
Weekly creative briefing and performance analysis
Budget pacing, trading response, and launch planning
Plain-English weekly notes and monthly growth reviews
How we measure success
Clearer decisions, not prettier dashboards.
Success is measured by the quality of growth. We track blended CAC, MER, new customer revenue, first-order profitability, returning customer impact, creative fatigue, and incrementality signals where available. Platform metrics still matter, but they do not get the final vote.
Who it is for
Best fit for focused DTC teams.
This is for DTC brands with product-market fit, enough creative throughput to learn quickly, and a leadership team that wants paid social to become a growth system rather than a weekly guessing game.
Related work
Useful next reads.
Skincare · DTC
Skincare DTC Meta rebuild
An anonymised skincare brand had strong retention and a loved product, but the paid social account had become noisy, over-segmented, and too dependent on discount-led retargeting.
Read more →Homeware · DTC
Homeware creative testing
A homeware brand had a beautiful product and strong organic demand, but paid creative was not doing the explaining required to turn cold traffic into confident buyers.
Read more →Related services
FAQ
Channel-specific questions.
Next step
Want to see where meta & tiktok could scale next?
We will look at the account, the numbers, and the creative system before we recommend anything.