Context
The brand was ready. The account was not.
The account was not broken in a dramatic way. It was simply under-supplied. Campaigns were waiting too long for new assets, old winners had fatigued, and the brand team was wary of UGC that felt cheap.
The challenge was to increase the pace of testing without making the brand feel like everyone else in the feed. We needed sharper hooks, clearer proof, and a creative operating system the team could actually maintain.
What we did
Fewer moving parts, better learning.
Mapped the buying journey from room inspiration through product comparison and delivery confidence.
Built a weekly creative sprint around hooks, formats, and proof points instead of one-off ad requests.
Created UGC briefs that protected the brand tone while still feeling native to Meta and TikTok.
Tagged creative by angle and funnel job so the media buying team could scale learning, not just assets.
Results
Early proof to replace with real data.
CAC reduction
New winning angles
Paid revenue
“The work felt commercial without losing the reason customers liked the brand in the first place.”
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