Context
The brand was ready. The account was not.
The brand was already doing healthy repeat purchase, but acquisition had stalled. The account had dozens of overlapping audiences, creative tests were mixed with evergreen campaigns, and reporting made it difficult to see which work was creating incremental demand.
The brief was not simply to improve Meta ROAS. It was to rebuild confidence in paid social as a channel that could acquire new customers without training the market to wait for a sale.
What we did
Fewer moving parts, better learning.
Consolidated the account into a cleaner testing and scaling structure with fewer campaign objectives.
Separated new customer acquisition from retention and rebuilt exclusions around customer quality.
Built creative around product education, routine moments, and objection handling instead of discount hooks.
Moved weekly reporting from platform ROAS to blended contribution and first-order customer quality.
Results
Early proof to replace with real data.
Blended ROAS
CAC reduction
New customer revenue
“Native Scale brought the account back to a place where we understood what was happening and felt confident increasing spend again.”
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