Context
The brand was ready. The account was not.
The team had strong product launches and a loyal customer base, but acquisition planning lived in separate tabs, campaign calendars, and platform exports. Every channel was doing something sensible in isolation, yet the business could not see the whole system.
The job was to make spend more coordinated, protect margin during peaks, and give leadership a weekly view of what to push, hold, or stop.
What we did
Fewer moving parts, better learning.
Created a trading calendar that connected product launches, creative drops, email moments, and paid budgets.
Rebuilt Google Shopping and Performance Max around margin, stock depth, and brand/non-brand intent.
Used Meta prospecting to build demand before launches, then shifted budgets as Google demand capture rose.
Introduced a simple measurement layer that showed blended CPA, contribution, MER, and stock-led constraints.
Results
Early proof to replace with real data.
YoY revenue growth
Contribution margin
Wasted spend
“It felt like having a senior growth team in the business, not another agency sending campaign screenshots.”
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