Retention
Email and SMS Marketing for DTC Brands
Acquisition gets expensive when retention is weak. Email and SMS help paid media work harder by increasing LTV, repeat purchase, launch revenue, and the speed at which new customers become profitable.
Our approach
Built for profitable scale.
We treat lifecycle marketing as part of the growth system, not a separate newsletter calendar. The first job is to understand what happens after a customer arrives from paid media: how quickly they buy again, what they buy next, what objections remain, and which moments create the most margin.
From there, we improve the flows that matter most: welcome, browse abandon, cart abandon, post-purchase, replenishment, cross-sell, winback, and VIP. Each flow has a clear commercial job and a tone that matches the brand rather than sounding like a discount machine.
Campaign planning connects with paid media, product launches, trading moments, and inventory. That means the same growth plan can create demand, capture it, and bring customers back without every channel inventing its own story.
What is included
The work behind the numbers.
Lifecycle audit across email, SMS, flows, segments, and campaign calendar
Welcome, abandon, post-purchase, replenishment, and winback flow strategy
Segmentation by customer value, product interest, and purchase stage
Launch and promotion campaign planning
Creative and copy direction for lifecycle campaigns
Retention reporting tied to LTV, repeat purchase, and paid acquisition economics
How we measure success
Clearer decisions, not prettier dashboards.
We measure lifecycle work by repeat purchase, revenue per recipient, LTV, flow contribution, unsubscribes, deliverability, campaign margin, and the relationship between paid-acquired cohorts and retention behaviour.
Who it is for
Best fit for focused DTC teams.
This is for DTC brands that are acquiring customers through paid media but need more repeat purchase, stronger launch revenue, and better contribution from the customers they already paid to acquire.
Related work
Useful next reads.
Related services
FAQ
Channel-specific questions.
Next step
Want to see where email & sms could scale next?
We will look at the account, the numbers, and the creative system before we recommend anything.